BandCamp: Fans Are Buying Music That They Specifically Set Out To Get For Free.
from Bandcamp’s blog:
“…just this morning someone paid $10 for an album after Googling “lelia broussard torrent.” A bit later, a fan plunked down $17 after searching for “murder by death, skeletons in the closet, mediafire.” Then a $15 sale came in from the search “maimouna youssef the blooming hulkshare.” Then a fan made a $12 purchase after clicking a link on music torrent tracker What.CD. Then someone spent $10 after following a link on The Pirate Bay, next to the plea “They sell their album as a download on their website. You can even choose your format (mp3, ogg, flac, etc). Cmon, support this awesome band!”
With reasonable prices, a variety of quality formats, simple check-out, and a little clever SEO, Bandcamp appear to be doing what none of the majors are willing to try: Treating fans like fans and successfully monetizing music “piracy:”
We see these sales as proof that Bandcamp can effectively compete with filesharing and other free distribution platforms.
Read the full post with more fascinating examples like the above…
